November 9, 2012

Creating Communication


Duarte Design posted this amazing presentation on Slideshare earlier this week, and I absolutely love the idea that we USED to know how to design effective slides before Keynote and PowerPoint got in our way!

In her article, “Back to the Future: Slides Before PowerPoint,” Paula Tesch writes: “Here’s what we can learn from our slide-design forefathers:

  1. Slides were treated like they were valuable because they were expensive.
    In the 1950’s each element on the slide was crafted by hand, using an array of papers and tapes and a whole heck of a lot of White Out. If you had to pay money for every word and chart you put on your slide, you’d make some very different choices about what information you’d include. Just because our slides are free, doesn’t mean we should fill ‘em to the brim.
  2. These slides were created by a person whose only job

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