August 10, 2012

Estimate Approved

apple slide

Today I was lucky enough to attend a presentation by advertising and pitching guru Mike Morrison. He gave a fantastic presentation at my office about how to succeed at pitching. Although the content was very insightful I found the greatest takeaways were from his presentation style. Here they are:

View original post 409 more words

I came across this Vimeo video recently. It’s by Susan Weinschenk,  a behavioral psychologist who specialises in applying psychology to the workplace.

It’s produced in the style of the  RSA Animate series of talks by leading thinkers. In these animated videos you don’t get to see the speaker. You hear them talking while an artist creates a cartoon summary of the talk. It’s quite an effective technique.

The talk does what it says on the tin – provides 5 key points about how people respond when listening to a presentation. I’ve come across most of these points before, but Susan brings out some key lessons on what they mean in practice for the preparation and delivery of presentations

Her second point – “multiple sensory channels compete” – is particularly important in the context of slide design and reinforces the view that wordy slides should be avoided at all cost. When there’s too much to take in visually, your audience won’t hear what you’re saying.

The video is, in effect, a “taster” for her book 100 Things Every Presenter Needs to Know About People, and it’s done it’s job as I think it’s worth checking out the book.

I  recently came across a slide deck posted on Slideshare by Chris Atherton. She’s a psychologist and used to be a Senior Lecturer (formerly Lecturer) in Psychology at the University of Central Lancashire. She’s now working as a User Experience Architect for Numiko ltd

The slides are from a presentation Chris made in April at the Leeds Bettakultcha. According to their website this is:

an evening of short talks accompanied by digital slide presentations. The presenters are all volunteers who have based their talk around something that they are passionate about – which can be absolutely anything.

The format of Bettakultcha talks is 20 slides for 15 seconds each (they transition automatically), and you can talk about anything you want. Chris chose to talk about (what else) psychology.

Too many people use Powerpoint in a bad way – either creating an outline or using it as a script. In either case that results in badly designed, over wordy slides. The slides for a “lecture” type presentation should be visual aids to supplement what the presenter is saying, not to reproduce the talk or act as a teleprompter. They should be visual with minimal words that add to what the speaker is saying. Now this means that if the slides are posted onto Slideshare , where the speaker isn’t present, the slide deck can look pretty meaningless. Chris has got over the problem by annotating the slides with a summary of what she said. The annotations on the slides were added afterwards  so that they make sense to the viewer. They weren’t present on the originals. I’ve noticed that a few people have started to do this and it’s a technique that I’ve started to use with presentations I’ve uploaded to Slideshare.

She hasn’t used Powerpoint – she’s tried something quite different. The slides are hand drawn on an iPad using the Paper”. It’s a, fresh, original approach. You’d have to be reasonably good at drawing to use it, though.

Chris Atherton at @Bettakultcha Leeds from Chris Atherton

As well as showing a fresh, inovative approach to slide design, I think that this presentation is a really good example  of how to get a technical topic across to a lay audience in a limited time with well designed slides!

One of the blogs I subscribe to via Google Reader is Mike Rohde’s

I’ve just got round to catching up with one of his posts from back in May about a “Pecha  Kucha” talk he gave on his “Sketchnoting” technique. A Pecha Kucha is a presentation where the speaker has to use 20 slides each of which is displayed on screen for only 20 seconds, with the slides switching automatically. As the name suggests, this approach to presentations was invented in Japan, with the first talk being given in Tokyo in 2003.

Mike writes that he “was a little nervous at the start” – I think I would be too with the pressure the strict “rules” place upon you, but he soon gets into his stride and gives an interesting talk on how he developed his sketchnoting technique.

I like the slides that he uses – presented in his distinctive sketchnote style. They’re nice and simple and uncluttered and his use of hand drawn pictures and text are a refreshing change from the standard typefaces and slick glossy photos we’re used to seeing in Powerpoint presentations. I think he could claim to have invented a new approach to slide design – “sketchslides”, perhaps!

A copy of Mike’s presentation can also be viewed on slideshare.

 I spend quite a lot of my time these days teaching and training small groups in a classroom setting. Inevitably this involves making presentations using the default tool – Powerpoint.

In one of the first posts on this blog I reflected on the problems inherent in using  “slideware”, like Powerpoint, in the classroom. The key points were:

  • learning should be active – slideware is passive
  • it isn’t good at distributing large amounts of information
  • it inhibits spontaneous feedback
  • it is not good in conveying information using non-linear paths
  • it is not good at recording input from the audience

There are some other problems too. When preparing slides the standard template drives you into producing lists of bullets. This is what Edward Tufte calls the “cognitive style” of Powerpoint. Preparing a presentation using Powerpoint drives you into producing an outline of your talk. The outcome is really a set of speaker notes which is too detailed for the audience.

Faced with slides full of bullets, I find that most people tend to try and reproduce all the points. Their attention  is divided and as they have to concentrate on copying from the slides, so they can’t listen properly to what you’re saying.

Well, they’re the problems I’ve identified, and I’m sure there are others too. What can we do to get over them?

The first thing is to ask yourself whether making a presentation with a stack of slides is the best approach for the class. Active learning, where the learners are engaged, is much more effective than passive techniques where the instructor stands at the front and talks at the class. Consider the alternatives – hands on practicals, exercises, demonstrations, brainstorming, role plays, group work etc. Depending on circumstances it might be viable to incorporate one or more of these into a class. Introducing variation in the teaching methods is always a good idea. To me the best classes are more like a discussion than a lecture.

The second thing to ask is whether having pre-prepared slides is the best visual aid to use. Sometimes its better to revert to the old “chalk and talk” approach using a whiteboard, flip chart or some other active medium. This allows you to be more flexible and draw in and record contributions from the group.

image

Sometimes there are other options – using models or pieces of equipment you can use for demonstrations, or even pass around.

Where you decide that you need or want to use slideware, there are a number of things you should think about

try and minimise the use of slides. Ask yourself is there another way of getting this across? Use slides only for those points where its really necessary

Remember that slides are free! Break them up. Ideally each slide should focus on one point (although you may want to include some summary slides that pull together the key points, but even then don’t cram too much on one slide – have your summary list on two or more slides if necessary)

Use diagrams and pictures where possible. I’ve attended many presentations where the presenter has slides full of words when a diagram would have been better.  For example, which of the following slides on the structure of the eye would you prefer?

image

image

Have more slides than you need to cover the main options. This will allow you to be flexible – calling up whichever slide is most appropriate depending on how the discussion progresses. Using Powerpoint’s “presenter view” allows you to do this. Alternatively it may be able to include a menu with hyperlinks into the slide design.

 

Picture of the eye from http://www.exceloptics.in/newsletter.php

On being emotional

October 28, 2010

A few weeks ago I signed up to the series of  “Outstanding Presentation Workshops” webinars organised by Ellen Finkelstein. So far I’ve watched all of them, either by logging on line or by downloading the video of the broadcasts that Ellen makes available the day after the webinar. They’ve all been very good, with some excellent presenters from the presentation training world in the USA (with one, Olivia Mitchell, from New Zealand).

In her talk, Nancy Duarte stressed that “all business is about presentation” and I think she has hit the nail on the head. Most people in managerial or white collar jobs, the self employed and even many “shop floor” workers have to get their point across to people whether they’re at a large gathering, small meeting or even one to one, and they need good presentation skills  to do this effectively.

Although there are a couple more webinars left in the series, I’ve noted some common themes that have come across from several of the sessions

  • good preparation is essential
  • make sure you have a clear objective
  • focus on the needs of the audience
  • use stories to engage the audience
  • slides are a backdrop to enhance the presentation – they’re not the “main event”
  • any slides or visual aids used should be well designed

I’d agree wholeheartedly with all of these.

In his talk, Jim Endicott made that point that presentations are about persuasion – getting people to think, believe and act differently – and that emotion is a powerful tool for achieving this. However, there is a danger that, unless it is used with caution, the presenter can cross the line into demagogy and manipulation. We see this all too often with some politicians – after all, what’s a political speech is not a presentation?

I’d accept that in the business world presentations are often about persuasion , but I think that there is also another reason Jim didn’t mention. Sometimes they’re about informing and educating, which is what we try to do when we we’re teaching and training.

Admittedly, sometimes persuasion is needed in the classroom – for example when a teacher is trying to get antagonistic students to understand the importance of the subject they’re being taught, or when employees are reluctant to listen to the message being put across in a training session. But where the audience is receptive and keen to learn the presentation isn’t about persuasion .

Good preparation, being careful with the use of visual aids are relevant to all types of presentations. Using stories or case studies to illustrate  the points being made and bring them to life is a good technique when informing and educating. However, although it might be needed when we want to captivate and enthuse our audience, using “emotion” isn’t necessary or relevant where  our objective is to get them to learn or understand. Then, we need to appeal to their intellect.

Oscar Wilde on Exams

October 25, 2010

In examinations the foolish ask questions that the wise cannot answer